When our class was first introduced to Color it was something that many of us were interested in. Even though the company has already invested 41 million dollars and exuded confidence that they had created the new Social Media giant I was wondering if they were getting the results they had anticipated. Through my research I found that many of the users of Color were unsatisfied. I came across the blog that explained that even though the creators weren't receiving the feedback they had desired they were not allowing it to bring them down.
Even though, that within the first 24 hours that Color was released they were seated 26 at the iTunes most downloaded app chart the reviews they were receiving weren't all that great. Despite the excitement of users many complained about the short distance that Color covers as well as the poor experience with the app when other users are not around. This was something I felt our class was disappointed with as well. I know for me personally, I downloaded the app but have been unable to use it because of the lack of other users. I think one of their main focuses should be on gaining awarness amongst the public. Many people do not even know Color exisits and creators should work on getting their name out there better, esepcially if they want to become the next giant.
The blog further explained that the company has taken the critques and have been working on making the app better. Already a week after the initial release they had an update which furthered the distance allowed for communication for users. I think that this app is defiantly something that many people will want to pretake in and it will be only a matter of time before the creators have fixed all of their errors, and the app will really be able to take off.
I have also read the reviews on the application. I can understand where users are dissatisfied because the lack of downloads of the application. I agree with you, if they were to advertise Color more, more peole would be aware and download. The application has to actually be used in order to be effective and also before they can promise fixes. I honestly do believe that this application will be a social media giant, but after it gets more recognition. Good post Amanda!
ReplyDeleteI still can't download Color for my Android powered phone and I'm really anxious to figure out how this app works firsthand! Color and the public had to realize that there were going to be small glitches and that consumer feedback would strengthen the use of the app in time. By responding to complaints in a very timely manner Color will gain respect in the industry. I believe this app has the potential to be HUGE; it just needs a few months to gain a following. Facebook didn't reach 500 million users overnight and I feel like people are expecting Color to explode and be a phenomenon from the get go.
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